Warning: Your Name movie spoilers and 5 Centimeters Per Second flashbacks ahead, this (shit)post is intended for readers who have already seen the film.
Walking around the immense dry heat in Akihabara and various other places in Tokyo this summer (That’s right, I went to Japan! Blog posts coming soon…) I noticed the persistent promotion of Makoto Shinkai’s upcoming film “Kimi no Na wa.” (titled the English counterpart Your Name from here on) both in-stores and outdoors. In-store promotions would typically take up a respectable amount of aisle space reinforced with flashy sign boards advertising the film. Laid out throughout the aisle featured of promotional leaflets, reservation slips to go see the film and a bunch of related Shinkai goods including the novel edition of the film. Japanese stores seem to have an endless supply of portable DVD players I’d notice as there would always have one blaring out the PV on an endless loop on its tinny speakers (which is why I had the song Zen Zen Zense ingrained to the back of my mind throughout my trip in Japan).